About me
Meet Michelle
Hi there! I’m Michelle, the proud founder and creative force behind Chelle's Swag N' Bags & Customs. What started as a passion project in 2009 has blossomed into a thriving business, thanks to the endless support of my incredible husband, John. We’ve been married for 31 adventurous years, and I couldn’t imagine running this business without his unwavering support and partnership. Together, we’re blessed with two amazing adult children, a wonderful daughter-in-law, and two sweet, perfect little grandsons who light up our world!
My journey began with revamping authentic Louis Vuitton pieces, where I discovered a love for breathing new life into luxury classics. By 2011, demand for my work grew, inspiring me to expand into crafting fully custom, one-of-a-kind bags and accessories. Every piece I create is infused with passion, precision, and a sprinkle of that signature “Chelle’s Swag” charm.
At Chelle's Swag N' Bags & Customs, we’re not just designing accessories—we’re crafting stories. Whether it’s a revitalized vintage treasure or a bespoke handcrafted masterpiece, my mission is to make every item as unique as the person who carries it.